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 As I Am is a line consisting of 11 wonderfully formulated products designed specifically for tightly coiled and curly hair; each with an impressive ingredient listing that includes many of nature's finest organic ingredients.  As I Am® products were born out of a well-thought out, deliberate and caring process by Dr. Ali N. Syed, a master hair care chemist and entrepreneur.

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 As I Am So Much Moisture Hydrating Lotion
Treat thirsty locks to the As I Am So Much Moisture™ Hydrating Lotion; a replenishing formula develo..
£10.99
As I Am - Cleansing Pudding
  CLEANSING PUDDING.  Sulfate-Free Moisturizing Cleanser  Provides a Soothing S..
£9.99
As I Am - Hydration Elation Intensive Conditioner
8oz/227g HYDRATION ELATION® Intensive Conditioner  Immerse Your Coils and Curls in M..
£12.99
As I Am CocaShea Whip Styling Cream
227g Specifically developed for coiled or extremely tight styles, the As I Am CocaShea Whip Styli..
£10.99
As I Am CocoShea Spray Moisturizer
120ml Treat your coils and curls to the As I Am CocoShea Spray Moisturizer; a lightweight, non-gr..
£11.99
As I Am coil defining jelly
8oz/227g Catering specifically for curly or tightly coiled hair, the As I Am Coil Defining Jelly ..
£9.99
As I Am curl clarity shampoo
8oz/237ml Curl Clarity® Shampoo  Remove the Dull.  Bring On the Shine!  At times ..
£9.99
As I am Curling Jelly Coil & Curl Definer
8oz/227g CURLING JELLY Coil & Curl Definer  Define Your Curls. Shine Your Curls..
£9.99
As I Am Detangling Conditioner
237ml/8oz Take control of naturally curly or coiled hair types with the As I Am Detangling Condit..
£10.99
As I Am Double Butter Cream
227g Thick creamy butter can be used daily or when styling freshly washed kinks.  Helps to m..
£11.99
As I am Leave in conditioner
8oz LEAVE-IN CONDITIONER Prepare to Style!  A great leave-in is a vital first step in sty..
£8.00
As I Am twist defining cream
8oz/227g Specifically developed for coiled or extremely tight styles, the As I Am Twist Defining ..
£11.99
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